Family-owned and broker-focused, we’re here to help you grow your business and deliver for your clients.
LMG at a Glance
Australia and New Zealand’s largest mortgage and finance broking aggregator
LMG is home to a growing community of over 6,000 business owners, brokers, advisers and team members across Australia and New Zealand making us the largest and most forward-thinking aggregator in the region. We’re also proud to be the home of the diversified broker, where everyone works off the one platform supporting those who go beyond home loans to meet more of their clients’ needs.
We’re a family-owned and led business, backing brokers to grow under their own brand or the Loan Market name. With access to over 100 banks and lenders, our brokers have the flexibility and choice to deliver the best outcomes for their clients.
Years strong
Support staff
Clients served
NPS score
Tech Platform of the Year
Brokers
Our Mission
Helping brokers grow great businesses
We save you time cutting through the noise and focusing on what works. As the home of the diversified broker, we back you to offer more to your clients and grow a stronger, more sustainable business. Our partnerships are built on trust, transparency and real understanding so you’re always supported to succeed and grow.
Our leadership team
Backing you and your business
Our leadership team brings together the best of both worlds with experts from inside and outside the lending industry, combining deep sector knowledge with fresh perspective. Together, they focus on what brokers need most: smart strategy, practical support, and the right tools to grow your business, your way.
Carly Lloyd
Group Executive, People & Culture
Cherie Ball
Group Executive, Finance, Strategy & Risk
Ewen Stafford
Executive Director and CEO, LMG
Jakob Hajgaard
Group Executive, Chief Information Officer
David McQueen
CEO, Loan Market
Rob Thomas
National Director, LMG Residential
Tom Caesar
Group Executive, LMG Asset Finance
Sam White
Executive Chairma
Stephen Scahill
Group Executive, LMG Commercial
Whitney Cali
Group Executive, Product, Tech & Data
What we stand for
Built on belief, backed by action
Our values guide everything we do, from how we treat our brokers to how we build our platform. We don’t just say it, we show it. Every day.
We do what we say
Our reputation is our biggest asset. Earn respect by delivering. Stand up for our beliefs. Collective ownership, individual accountability.
Go further together
Lean on each other. Support & Challenge. Be who you are. Celebrate shared success. Fearless debate, but have each other’s back.
Hungry but humble
Win with humility. Embrace Grit. Personal Drive. Agile Action. Make a difference.
Be curious, think openly
Embrace challenges. Stay open-minded. Simplify and innovate. Face into brutal realities.
Compassion for our customers
Customer respect & empathy. Ownership & Impact. Cultivate evangelists. Advocate & pioneer change.
What makes us different
Broker-first, every step of the way
Not all aggregators are built the same. At LMG, we’ve deliberately taken a different path; one that puts brokers first in every way. From our ownership structure to our tech and support, everything is designed to help you grow with confidence, not complexity.
Why LMG-
100% family-owned and operated<
We work for brokers, not shareholders—so our priorities are yours.
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Tech designed by brokers, for brokers
MyCRM is built in-house, with features co-created by the brokers who use it.
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Transparent pricing with no nasty surprises
Flat-fee and full-service options—all with radically clear value.
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One platform for the diversified broker
Whether you specialise or diversify, residential, commercial and asset finance all run from the same place. No juggling logins, no messy handovers—just one place to run your business and referrals.
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All finance types under one roof
Residential, commercial, and asset finance—fully supported on one login.
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Real support, not just software
Dedicated PMs, compliance coaches, and onboarding that actually helps.
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Tailored paths for any stage of business
From starters to diversified powerhouses, there’s a model to match you.
You’re backed by more than just great tech and support; you’re backed by people who get it. Our communities are built to bring brokers together through shared learning, wellbeing and recognition. Whether you’re just starting out or scaling up, there’s a network here to grow with you.
- Peer groups for young business owners, asset and commercial specialists, CSMs and more
- Best Interest Mates for peer-led wellbeing support
- Leading Ladies for female business owners and brokers
- Learning and development through retreats, events and workshops
- Recognition programs that celebrate growth and performance milestones
News & Resources
For brokers who like to stay a step ahead
Stay across industry updates, broker wins, upcoming events and practical content to help you keep growing – professionally and personally.
LMG to acquire The Broker’s Bible, to help brokers save time, solve scenarios faster and sharpen policy confidence
A strategic move to strengthen broker capability—LMG’s acquisition gives brokers faster access to lender policy and real-world scenario support.
Special International Women’s Day event
Special sessions featuring empowering women to transform the future of finance. Hear from inspiring female leaders in broker businesses.
Award‑winning Port Lincoln Home Loans rebrands to Loan Market
Port Lincoln’s top-performing brokerage has officially joined the Loan Market brand, bringing its award‑winning service to even more clients.
LMG’s Best Interest Mates raise $20,000 for November
What started as a wellbeing initiative turned into something bigger. Discover how LMG’s brokers rallied together for a great cause.
Banker to Broker: How Steve Toome went from ‘One-Size-Fits-All’ to Community Champion
Discover how Steve reshaped his business model—and community impact—by shifting from a generic approach to a purpose-led brokerage.
Industry recognition
We come highly recommended by experts
When brokers succeed, we do too. That’s why we’ve been named Aggregator of the Year and Tech Platform of the Year, again and again.
Benefit from being part of Australia’s most progressive broker community
Get in touch or call us on 1800 ASK LMG (1800 275 564)
