Why LMG

We back our brokers, all-in

We’re not just your aggregator, we’re your business partner. We’re 100% family owned and led, with no bank shareholders to answer to. With options from flat fee to full service, and the #1 tech platform in the country, we’re here to help.Come and have a chat.

What makes us different

Broker-first, always

Not all aggregators are built the same. At LMG, we’ve deliberately taken a different path—one that puts brokers first in every way. From our ownership structure to our tech and support, everything is designed to help you grow with confidence, not complexity.

  • 100% family-owned and operated

    We work for our brokers, not shareholders.

  • All finance types under one roof

    Residential, commercial and asset finance, all in one platform.

  • #1 tech platform in the industry

    Our in-house MyCRM platform has been co-created by the brokers using it every single day.

  • Real support, not just software

    Dedicated broker managers, onboarding assistance, a 24/7 support team, specialists and compliance coaches, all here to help.

  • Transparent pricing with no nasty surprises

    From flat-fee to full service, we’re big on value.

  • Choice for any stage of business lifecycle.

    We’ve got a choice of business models built to suit any stage of your business lifecycle.

What we stand by

The promises we make to brokers

We’re promise makers, not promise breakers. From time-saving tech to real growth support, everything we do is designed to help brokers grow faster, work smarter, and stay ahead.

Keep You Safe

Security and compliance, without the stress.

Compliance is built into everything we do. From automated recordkeeping to best-practice workflows, your business is protected – quietly, efficiently, and securely.

*Stat*
Average revenue increase from diversification
100%
Audit pass rate with built-in compliance tools and bank-grade security
Find & Keep Clients

Stay top-of-mind, win more repeat business.

With automated marketing and client engagement tools, we help you retain more clients and drive referrals – without manual effort.

35%
Higher client retention with LMG's marketing suite
Grow Your Business

Support for brokers ready to scale.

We help with hiring, outsourcing, and process improvement – so when you’re ready to grow, you’ve got a partner who’s done it before.

9 in 10
Brokers expand their team with our support
*Stat*
Higher client retention with LMG’s marketing suite

Gain more hours in your day

Our in-house tech, MyCRM, was built to automate and simplify. From digital forms to compliance tracking, we free you up to do what matters serving clients.

5–7 hours
Saved per week, on average

Security and compliance, without the stress.

Compliance is built into everything we do. From automated recordkeeping to best-practice workflows, your business is protected – quietly, efficiently, and securely.

*Stat*
Average revenue increase from diversification
100%
Audit pass rate with built-in compliance tools and bank-grade security

Unlock every client opportunity.

Offer more than just home loans. With LMG, you can seamlessly support residential, commercial, and asset finance from a single platform.

24%
Average revenue increase from diversification

Stay top-of-mind, win more repeat business.

With automated marketing and client engagement tools, we help you retain more clients and drive referrals – without manual effort.

35%
Higher client retention with LMG's marketing suite

Support for brokers ready to scale.

We help with hiring, outsourcing, and process improvement – so when you’re ready to grow, you’ve got a partner who’s done it before.

9 in 10
Brokers expand their team with our support
*Stat*
Higher client retention with LMG’s marketing suite

Launch fast. Look professional.

Websites, email marketing, CRM – LMG helps brokers launch with everything in place, so they can start serving clients from day one.

<7 days
To full setup and onboarding
How we help

One partner. Five powerful ways to grow.

  • Technology
  • Support
  • Marketing
  • Growth Services
  • Diversification

Technology that saves time, builds trust, and drives growth

MyCRM is purpose-built for brokers—simple, powerful, and built in-house to evolve with your business. It automates the admin, streamlines compliance, and helps you work smarter across all finance types.

Our technology
  • Built in-house

    No vendors, no delays—just fast improvements based on broker feedback.

  • One login for all lending types

    Residential, commercial, and asset finance in one place.

  • AI-powered automation

    Speed through data entry, document uploads and voice-to-text notes.

  • Compliance made simple

    Built-in checks and smart prompts help you stay protected.

  • Broker dashboards

    Track deals, client activity, and business performance at a glance.

5–7 hours
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Saved per week using MyCRM

Support teams that feel like an in-house crew

From onboarding to complex scenarios, our specialists work beside you. Expect proactive check-ins, rapid answers, and one place to triage the daily noise so you can stay in front of clients.

Meet our support
  • Dedicated broker coach

    Every business partners with a coach who knows your numbers, people, and goals.

  • Compliance triage desk

    Get fast guidance on NCCP, BID and documentation before anything goes to a lender.

  • Loan packaging squad

    Submit-ready files built for you so processors and clients aren’t kept waiting.

  • Lender escalation desk

    Direct access to escalation pathways when an application needs extra momentum.

  • Weekly training calendar

    Live masterclasses covering policy changes, leadership, and operational excellence.

24/7
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Live coverage across phone, email, and Slack

Marketing that keeps your brand visible every week

Great marketing requires consistency. Our studio plans, creates, and deploys campaigns so your story shows up in inboxes, feeds, and events without adding headcount.

Explore marketing
  • Done-for-you campaigns

    Email, landing pages, and social ads launched for you with compliance baked in.

  • Always-on social content

    Ready-to-post tiles, videos, and captions that match your brand kit.

  • Automated nurture journeys

    Segmented email flows that keep prospects and settled clients engaged.

  • Lead capture toolkit

    Interactive forms, calculators, and quizzes that plug straight into MyCRM.

  • Brand studio access

    Designers on standby for pitch decks, proposals, signage, and events.

2x leads
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Average uplift in enquiries after 3 months

Growth services that scale with every new desk

Scaling a brokerage shouldn’t mean working longer hours. Our growth team builds the plan, people, and rhythm that keep revenue and culture moving in the same direction.

Scale with us
  • Pipeline strategy sessions

    Monthly deep dives into conversion, velocity, and where to focus effort.

  • Business planning intensives

    Facilitated workshops that turn your numbers into quarterly execution plans.

  • Recruitment concierge

    Shortlisted admin, processors, and brokers ready for interviews when you are.

  • M&A and succession support

    Guidance on valuing, buying, or selling brokerages when opportunity knocks.

  • Leadership peer forums

    Quarterly roundtables that connect you with top-performing principals.

35% faster
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Settlement growth for firms in coached programs

Diversification that unlocks every client opportunity

Clients expect a single adviser who can solve multiple finance needs. We help you branch into commercial, asset finance, wealth, and protection with specialists behind every deal.

Diversify now
  • Commercial specialists on call

    Lean on seasoned credit minds for complex structures and lender selection.

  • Asset finance desk

    Same-day quotes for equipment, fleet, medical, and fit-out deals.

  • Private lending access

    Tap accredited non-bank partners when clients need flexible options.

  • Insurance & wealth partners

    Bundle protection and advisory services into every annual review.

  • Property & SMSF expertise

    Specialists ready to navigate development funding and self-managed loans.

30+ lenders
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Accredited across commercial, asset and private funding
LMG at a Glance

Australia & New Zealand’s largest broker community

Backed by decades of experience and a relentless focus on innovation, LMG leads the industry in tech, people, performance and diversification.

How does LMG stack up against other aggregators? Find out.

LMG at a glance
LMG statistics
31+

Years strong

400+

Support staff

1M+

Clients served

96

NPS score

4x

Tech Platform of the Year

6,000+

Brokers

100+ Lenders

The biggest and most diverse panel in the industry

From the big four to boutique specialists, LMG connects brokers with Australia’s most extensive lender panel – giving your clients more choice and you more deals.

AMP
ANZ
BankSA
BCU Bank
Bendigo Bank
Beyond Bank
Credit Union
AMP
ANZ
BankSA
BCU Bank
Bendigo Bank
Beyond Bank
Credit Union
AMP
ANZ
BankSA
BCU Bank
Bendigo Bank
Beyond Bank
Credit Union
Credit Union
Beyond Bank
Bendigo Bank
BCU Bank
BankSA
ANZ
AMP
Credit Union
Beyond Bank
Bendigo Bank
BCU Bank
BankSA
ANZ
AMP
Credit Union
Beyond Bank
Bendigo Bank
BCU Bank
BankSA
ANZ
AMP

Growth stories from across the LMG community

We back brokers from their first deal to their first hire and beyond. See what it looks like when you combine people, tech, and the right support.

Breaking Barriers: How Carol King, a Banker‑Turned Broker, spearheaded industry change for single parents

Carol’s journey is about much more than career change—it’s about reshaping access to finance for overlooked Australians through advocacy and action.

Banker to Broker – Going from ‘One Size Fits All’ to Community Champion

Discover how a former banker built a purpose-led brokerage, becoming a trusted voice in his local community and a go-to for complex scenarios.

Communities

Join a broker community that actually feels like one

Learn more about LMG Communities

You’re backed by more than just great tech and support; you’re backed by people who get it. Our communities are built to bring brokers together through shared learning, wellbeing and recognition. Whether you’re just starting out or scaling up, there’s a network here to grow with you.

  • Peer groups for young business owners, asset and commercial specialists, CSMs and more
  • Best Interest Mates for peer-led wellbeing support
  • Leading Ladies for female business owners and brokers
  • Learning and development through retreats, events and workshops
  • Recognition programs that celebrate growth and performance milestones
Community Network
Young Business Owners
Best Interest Mates
Leading Ladies
Customer Managers Support
Commercial Connect Circle
Young Business Owners
Best Interest Mates
Leading Ladies
Customer Managers Support
Commercial Connect Circle
Young Business Owners
Best Interest Mates
Leading Ladies
Customer Managers Support
Commercial Connect Circle
Commercial Connect Circle
Customer Managers Support
Leading Ladies
Best Interest Mates
Young Business Owners
Commercial Connect Circle
Customer Managers Support
Leading Ladies
Best Interest Mates
Young Business Owners
Commercial Connect Circle
Customer Managers Support
Leading Ladies
Best Interest Mates
Young Business Owners
Industry recognition

We come highly recommended by experts

When brokers succeed, we do too. That’s why we’ve been named Aggregator of the Year and Tech Platform of the Year, again and again.

Mortgage Business Awards 2023 – Marketing & CRM Platform of the Year (Aggregator/Non-Bank)
2023
MFAA Marketing Support – Brokers on Aggregators Award 2023
2023
The Adviser Australian Broking Awards 2023 – CRM Platform of the Year
2023
Mortgage Business Awards 2023 – Marketing & CRM Platform of the Year (Aggregator/Non-Bank)
2023
MFAA Marketing Support – Brokers on Aggregators Award 2023
2023
The Adviser Australian Broking Awards 2023 – CRM Platform of the Year
2023
Mortgage Business Awards 2023 – Marketing & CRM Platform of the Year (Aggregator/Non-Bank)
2023
MFAA Marketing Support – Brokers on Aggregators Award 2023
2023
The Adviser Australian Broking Awards 2023 – CRM Platform of the Year
2023

Benefit from being part of Australia’s most progressive broker community

Get in touch or call us on 1800 ASK LMG (1800 275 564)

Let’s Chat
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Start your journey today

Get in touch with our Commercial team

Complete the form and one of our commercial team members will be in touch with you shortly.