Pricing

Three ways to grow with LMG.

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Aggregation that scales with your business. From independent businesses to full-service brands, we’ve built flexible plans for brokers who want choice, and the tools to grow across residential, commercial, and asset finance.

Flexible, broker-led membership

Flexible, broker-led membership

Our model was built by brokers, for brokers. Choose the plan that fits now, and switch as your business evolves – no fuss, just flexibility.

No lock-ins

No lock-ins

14 days notice. Keep your trail. Love us or leave us.

No hidden fees

No hidden fees

We’ve seen how many platforms upsell bolt-ons until the pricing blows out. Ours is simple and straightforward.

Your trail book. Always yours.

Your trail book. Always yours.

You’ve earned it, you keep it. At LMG, your trail book is yours to own. If you ever decide to leave, it leaves with you.

Residential

For brokers of all sizes who want flexibility and growth. Choose from three service plans: 100/100, Partner, or Loan Market.

Commercial

For brokers writing 50%+ commercial volume. Simple, scalable pricing based on deals settled each year.

Asset Finance

For brokers expanding into asset finance. Purpose-built platform, training and support to build a new income stream.

Residential Service Plans

Whether you want to keep it simple with a flat fee, partner for shared growth, or align under the Loan Market brand, every plan gives you access to MyCRM, compliance, marketing tools, and a national broker community.

Flat Fee

Keep 100% of your commission and trail. Flat-fee model built for brokers who want freedom and control.

Who’s it for:

Independent businesses who want simplicity, control & keep everything they earn.

Commission model:

Keep 100% of your commission and trail. Flat-fee model for brokers who want freedom & control. No revenue share. No surprises.

What’s included:

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

Compliance options:

  • For Credit Reps of LMG or ACL holders
  • ACL Assist (if you hold your own ACL)

Setup & onboarding:

Onboarding, data migration & induction

Optional add-ons:

  • Brokers Bible access at LMG-exclusive price
  • ActivePipe Email marketing
  • Customer satisfaction & review platform
  • LMG Outsource
  • MyCRM Public API
  • 1Password LMG exclusive price

Partner

Built to help your business grow. Shared growth, shared success. A percentage-based service that decreases as your revenue grows.

Who’s it for:

Established businesses looking for structured support with growth & marketing.

Commission model:

Built to help your business grow. Shared growth, shared success. A tiered percentage charge that decreases as your revenue grows. Support to scale your team, brand and operations.

What’s included:

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

Compliance options:

  • For Credit Reps of LMG or ACL holders
  • ACL Assist (if you hold your own ACL)

Setup & onboarding:

Concierge onboarding: bespoke business transfer, set up, data migration & induction

Optional add-ons:

  • Brokers Bible access at LMG-exclusive price
  • ActivePipe Email marketing
  • Customer satisfaction & review platform
  • LMG Outsource
  • MyCRM Public API
  • 1Password LMG exclusive price

Loan Market

Australia’s most trusted consumer brand behind your business. Percentage-based service that decreases as your revenue grows.

Who’s it for:

Businesses who want visibility, marketing engine & full business support to accelerate growth.

Commission model:

Australia’s most trusted consumer brand behind your business. Tiered percentage charge that decreases as your revenue grows. For brokers who want visibility, and a full business & marketing engine to accelerate growth.

What’s included:

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

Compliance options:

  • For Credit Reps

Setup & onboarding:

Concierge onboarding: bespoke business transfer, set up, data migration & induction

Optional add-ons:

  • Brokers Bible access at LMG-exclusive price
  • Social media content & advertising
  • Video content packages
  • Local SEO boost
  • Lead programs
  • BrokerForce, Outsourcing solutions
  • 1Password LMG exclusive price

Enterprise Partners

Wholesale pricing for large networks and multi-office broker groups.

Who’s it for:

Groups that want scale, flexibility & a long-term commercial partnership model.

Commission model:

Awaiting commission model

What’s included:

Available on request

All residential plans include MyCRM, built-in compliance, cyber security, access to the LMG Lender Panel and our national broker community. Prices exclude GST. No lock-ins. Switch plans once per year.

Commercial Plan

Built for specialist brokers writing 50%+ commercial volume.

Commercial Plan

Built for specialist brokers writing 50%+ commercial volume.

Commission model:

Built for specialist brokers writing 50%+ commercial volume.

What’s included:

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

Compliance options:

  • Available for Credit Reps of LMG or ACL holders

Setup & onboarding:

  • One-time setup for onboarding, data migration and induction
  • Ongoing platform and admin licence per user

Optional add-ons:

  • ActivePipe marketing licence
  • Data tools (Illion, Equifax, Scantek)
  • ACL Assist (for ACL holders)

Asset Finance Plans

Your next income stream, made easy.

Asset Specialist Plus+

This includes everything from Specialist but also gives you access to a comprehensive marketing suite, extended support, and a defined growth strategy, working with our growth and marketing teams.

Commission model:

Flat or pay-per-deal model (depending on volume and lender type)

What’s included:

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

FastStarter

Suits a new business, from a banker, business manager or PAYG asset finance broker looking to go out on their own. This includes everything in Specialist Plus, leads from day 1, website and a business coach.

Commission model:

Flat or pay-per-deal model (depending on volume and lender type)

What’s included:

  • AI-enabled with compliance, cyber & data protection built-in, business automation workflows, lead nurturing + client retention automation

One platform. Every asset class. Zero friction.

Why juggle multiple systems when you can master them all in one place? Our custom-built CRM allows you to transition seamlessly between residential, commercial, and asset finance.

With dedicated experts available to support you across every pillar, we provide the infrastructure you need to scale your expertise without the overhead.

We don’t just accommodate diversification; we power it.

What our brokers are saying

Real brokers. Real results.

Our brokers don’t just stick with LMG – they grow with us. Here’s what they had to say.

Getting a lead through My Lead Generator is like a customer walking through the door, with a completed Fact Find in hand – who wouldn’t want that? The customer experience is great – it’s extremely professional and my customers have been impressed by it. I’m having a lot of success, getting around 20 leads per month! It helps us stand out in a positive way.

Xavier Quenon
Xavier Quenon
Principal Mortgage & Finance Broker, GO Mortgage

Getting a lead through My Lead Generator is like a customer walking through the door, with a completed Fact Find in hand – who wouldn’t want that? The customer experience is great – it’s extremely professional and my customers have been impressed by it. I’m having a lot of success, getting around 20 leads per month! It helps us stand out in a positive way.

Phil Collins
Phil Collins
Director, Fairway Lending

The integration of marketing tools such as Stay-in-touch has had a great impact on our business. LMG automates all our client communications at key milestones, which has encouraged existing clients to get in touch with us.

Nick Gurry
Nick Gurry
Mortgage Broker & Managing Director, Loan Market
FAQs

Got a question about pricing?

Here are some of the most common questions we get asked.

Can I switch between plans if my business needs change?

Yes. You can move between plans as your business grows or changes, and we will help you find the right fit.

Are there any lock-in contracts?

No. We offer total flexibility with no handcuff agreements or penalties. You are free to leave at any time.

What if I have my own credit licence?

You can still use our platform and support. We will tailor the setup to your existing structure.

Do I keep my trail book if I leave?

Yes. Your trail book stays yours, and we will help with a smooth transition if you ever decide to move on.

How much marketing support is included?

Marketing support is included across plans, with options to add extra services as you scale.

Can I still use my own systems and tools?

Yes. Keep the tools you love, and we will integrate where possible to keep your workflow connected.

Don’t see your question listed?

We’re here to help. Contact us for tailored answers and real human support—no bots, no wait times.

Contact our team
How we help

Everything you need to grow, all in one place.

From marketing to diversification, LMG provides the tools and support that help brokers grow smarter, faster.

Diversification

Diversification

Write resi, commercial, and asset finance on one platform to unlock more revenue.

Learn More
Support

Support

Get real expert support, not a chatbot army. From onboarding to compliance, we’re in your corner.

Learn More
Technology

Technology

In-house, AI-powered tools built by brokers for brokers. It’s smarter, simpler broking.

Learn More
Diversification

Diversification

Write resi, commercial, and asset finance on one platform to unlock more revenue.

Learn More
Support

Support

Get real expert support, not a chatbot army. From onboarding to compliance, we’re in your corner.

Learn More
Technology

Technology

Write resi, commercial, and asset finance on one platform to unlock more revenue.

Learn More
Industry recognition

We come highly recommended by experts

When brokers succeed, we do too. That’s why we’ve been named Aggregator of the Year and Tech Platform of the Year, again and again.

Mortgage Business Awards 2023 – Marketing & CRM Platform of the Year (Aggregator/Non-Bank)
2023
MFAA Marketing Support – Brokers on Aggregators Award 2023
2023
The Adviser Australian Broking Awards 2023 – CRM Platform of the Year
2023
Mortgage Business Awards 2023 – Marketing & CRM Platform of the Year (Aggregator/Non-Bank)
2023
MFAA Marketing Support – Brokers on Aggregators Award 2023
2023
The Adviser Australian Broking Awards 2023 – CRM Platform of the Year
2023
Mortgage Business Awards 2023 – Marketing & CRM Platform of the Year (Aggregator/Non-Bank)
2023
MFAA Marketing Support – Brokers on Aggregators Award 2023
2023
The Adviser Australian Broking Awards 2023 – CRM Platform of the Year
2023

Benefit from being part of Australia’s most progressive broker community

Get in touch or call us on 1800 ASK LMG (1800 275 564)

Let’s Chat
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Start your journey today

Get in touch with our Commercial team

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